-filled balloons and flew up into the sky.
Boria had to cut his ride short when he balloons took him too high; he had originally intended to parachute down at the Calgary Stampede (a local rodeo event) to promote his company. The garden chair's location is still an mystery.
Boria sustained injuries on his ankle when he landed in a field on the outskirts of the city. No one else was hurt in the incident. Police have detained Daniel after getting medical attention and the entrepreneur is charged with mischief causing danger to life, although it is uncertain whether or not there will be more charges in the future relating to the event.
The 26-year-old said that he initially looked for a pilot to fly him over the event but since no one was available, he decided to use balloons instead.
Watch the life-threatening Marketing stunt and let us know what you think!